Lawyers for hotels and hotel chains

15+ years advising travel distribution businesses. Legal and tax advice for hotels: management and franchising, distribution, direct sales, guest data, tourism law and tax.

Management and franchising

Management, franchise or lease: each model allocates risk differently

We negotiate hotel management, franchise and lease agreements between owners, operators and brands.

Distribution and OTAs

You depend on OTAs, bedbanks and tour operators with contracts imposed on you

Contracts with OTAs, bedbanks and tour operators: commissions, parity, allotments, release and cancellations.

Direct sales

Best price guarantees, loyalty schemes and non-refundable rates on your website

Booking terms, best price guarantees, loyalty programmes and price transparency.

Guest complaints

Overbooking, reviews and complaints that end up with consumer authorities or in court

Relocation protocols, complaint handling and defence before consumer protection authorities, arbitration and the courts.

Tourism regulation

Licences, star ratings and rules that change with every destination

Activity licences, hotel classification, tourist taxes and the rules of each autonomous community or country.

Data protection (GDPR)

Guest registration, CCTV and CRM holding data on thousands of guests

GDPR for hotels: guest document registration, video surveillance, marketing and data shared with the brand.

VAT and local taxes

VAT on accommodation, tourist taxes and property taxes

VAT on accommodation and ancillary services, tourist taxes and the hotel’s local taxes.

Hotel investment

Acquisitions, disposals and sale and leaseback with a major tax impact

Due diligence, tax structuring of the investment and sale and purchase or sale and leaseback transactions.

Coordinated legal and tax advice for hotels, from the brand agreement to the guest’s invoice
How we work with hotels

We understand hotels from the distribution side

We come from travel distribution: we know how OTAs, bedbanks and tour operators negotiate with a hotel, and we use that knowledge to protect your margins and your direct sales.

01

One-off review

A contract with an OTA or a tour operator, your website’s terms or a question about guest registration.

02

Fixed-scope project

A management or franchise agreement, a GDPR audit of the hotel or the sale or purchase of an asset.

03

In-house legal team

We work as your legal department: with management, revenue and sales, all year round.

Working with MYLEGALINBOX means having a close, solution-oriented team with deep knowledge of the entire tourism value chain. They fully understand our business and its specifics, especially in complex matters such as agreements with payment and distribution platforms. Their practical approach, experience and ability to find solutions bring great peace of mind and confidence.
Fernando Forteza Fernando FortezaLegal Director, W2M – World2Meet W2M – World2Meet
Frequently asked questions

Common legal and tax questions for a hotel

What is the difference between a hotel management agreement, a franchise agreement and a hotel lease?

Under a lease, the operator pays rent to the owner and bears the business risk. Under a management agreement, the operator runs the hotel on the owner’s behalf in return for fees, and the business risk stays with the owner. Under a franchise, the hotel is operated using the franchisor’s brand and systems in return for royalties.

Can an OTA require price parity from a hotel?

Parity clauses have been closely examined by European competition authorities. Booking.com, designated as a gatekeeper under the Digital Markets Act in May 2024, cannot prevent hotels from offering better terms on other channels, including their own website. For other platforms, validity depends on the scope of the clause and the country.

What guest data must a hotel register in Spain?

Accommodation establishments must register and report to the Spanish Ministry of the Interior the traveller and transaction data set out in Royal Decree 933/2021. That data is processed in accordance with the GDPR: only for that purpose, with security measures and for the prescribed period.

What VAT rate applies to hotel accommodation in Spain?

As a general rule, the reduced rate of 10%. Other hotel services may be taxed at different rates, and some autonomous communities also levy a tourist tax per stay.

Do you advise companies based outside Spain?

Yes. We have clients in Europe, North America, Latin America, the Middle East and Asia-Pacific. We negotiate multi-jurisdictional contracts and coordinate with local lawyers where each country’s rules require it.

What must a hotel or hotel platform notify in the event of a data breach, and to whom?

It must notify the supervisory authority, in Spain the AEPD, within 72 hours of becoming aware of it, unless the breach is unlikely to result in a risk to individuals (article 33 GDPR). If the risk is high, it must also inform the affected individuals without undue delay (article 34). All breaches must be documented internally.

Tell us what concerns you about your hotel

30 minutes with the team to review risks and priorities.

Book a 30-minute call

Or, if you prefer, email us and we’ll get back to you.

information@mylegalinbox.com